HORIZONTE ESTUDIO · ALHAURÍN DE LA TORRE
Graphics on the Ruta del Sur Scania lorry
Graphics on a Ruta del Sur Scania lorry with red lettering on the black cab.
Request a quote ↗The brief
The customer wanted to personalise their Scania lorry by incorporating the Ruta del Sur name above the cab, respecting the vehicle’s aesthetic and character.
The proposal
We used the contrast of red against the lorry’s black finish and adapted the size, composition and location of the text to the available space so it would appear part of the vehicle’s original design.
The process
We applied graphics to the lorry cab with the Ruta del Sur name, preparing bespoke letters and installing them with care to follow the bodywork’s shapes correctly.
The result
Personalised, fully integrated lorry graphics that give Ruta del Sur its own identity without disrupting the distinctive appearance of its Scania.
